Concept One Brands is pleased to announce its appointment as the exclusive licensing representative for Tattoo Zoo across South Africa and key Sub-Saharan African markets.

The appointment, made by Brand Zone — the licensing division of ToyZone, marks an exciting milestone for both companies as Tattoo Zoo continues its international expansion and introduces its distinctive creator-led lifestyle brand to new audiences across the region.

Created by renowned American tattoo artist Tyler Stover, Tattoo Zoo is a bold and original character universe that combines tattoo culture, collectibles, humour and storytelling into a brand built around authenticity and self expression. Designed for today’s culture-driven consumer, Tattoo Zoo has quickly gained recognition through its growing presence across collectibles, animation and social media.

As the exclusive regional representative, Concept One Brands will lead licensing and brand development opportunities across apparel, fashion accessories, stationery, gifting, homeware, collectibles and other lifestyle product categories. Working closely with Brand Zone and regional licensing partners, the company will focus on building long-term retail programs that introduce Tattoo Zoo to consumers across South Africa and selected Sub-Saharan African markets.

“We’re delighted to welcome Tattoo Zoo to our growing portfolio of internationally recognised brands,” said Philip Court, CEO of Concept One Brands.

“Tattoo Zoo is a fresh, creator-led property that combines originality, collectability and strong storytelling. We look forward to working with Brand Zone and our licensing and retail partners to introduce this exciting brand to the region.”

Julien Barbier, Brand Director at Brand Zone, added: “We are delighted to partner with Concept One Brands as we expand Tattoo Zoo into South Africa and key Sub-Saharan African markets. Their experience in licensing, product development and retail, together with their understanding of the regional market, makes them an excellent partner to support the brand’s continued international growth.”

The appointment further strengthens Concept One Brands’ portfolio of entertainment, gaming, anime and lifestyle properties, reinforcing its commitment to connecting leading global intellectual properties with retailers and consumers throughout the region.

We look forward to sharing further updates as new licensing partnerships and retail programs are announced.